Nov 14, 20211 min read

Aiyo Alice - Mobile social impact game (#1 in stores)

Overview

A mashup of 10 different mini-games taking place all over the island of Sri Lanka. Play as Ayya(Brother), trying to catch Nangi(Sister) as she floats away holding onto some balloons.

Outcome

The project has been completed and is ready to launch at the client's discretion!

- Hit #1 in Sri Lanka

Strategy

Aiyo Alice's strategy was to have an impact on society through its messaging regarding themes such as hate speech, racism, and bullying. In order to maximize the impact, it was vital to have an element of virality in this product. This was done by leveraging our knowledge in the hypercasual industry - we combined strong mechanics from hypercasual games with a story and theme that related to the messaging.

Challenges

Working under strict guidelines allowing no kind of violence, or law-breaking (speeding, following road rules etc) to be depicted in the game proved to be quite a challenge. This severely limited the virality of the games, as well as how enjoyable each mini-game was.