Hairmageddon

Studio IP Project

Film & Animation

Overview

The 'Hairmageddon' project was Motion Miracles' first milestone at creating a short film incorporating both 2D and 3D animation. We combined the entire animation department to be able to utilise all the current skills we had at the studio.

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Strategy

We worked on Hairmageddon as primarily a portfolio project and to prove to ourselves that with the right direction we can work in a large creative team and enjoy the work. There were also no managers involved, just creatives! We wanted to allow our teams to feel like they had a project to themselves to push themselves in and take full ownership.

We wanted something in our portfolio to showcase that we can do the entire pipeline of 2D, 2.5D, and 3D to generate leads. It would show adaptability and versatility within our teams. With this project on display, we now pivoted to doing more specialized work to better focus our work into more niche industries.

Studio Responsibilities

This project was fully handled by the studio without any third parties. Some of the team responsibilities entailed:

Being cross-functional
Conceptualizing, pitching, executing, and publishing
Learning while meeting the project deadline
Creating learning material post project
Aligning the objectives of the animation with the studio's current strategies.

Challenges

Since it was our first project combining both 2D and 3D, we faced issues with orienting ourselves into the roles we had to fulfill. Having worked individually before, working as a team did not come easy. Uneven task delegation, poor communication, and the lack of a hierarchy were a few major issues we faced.

Since this project was conceptualized during 2020's covid regulated lockdown, our team also had to tackle working remotely and communicating, while also struggling to maintain motivation and stay on the same wavelength throughout the project duration.